This model, however, doesn’t quite reflect the public or stakeholder journey with a federal government agency. What’s required is a Federal Government Communication Funnel Model (FGCFM) that is specifically designed to address the unique needs of interactions with government organizations.

U.S. government leadership are working together to rethink, retool, and improve how federal services are delivered to customers and citizens. With much focus on technology, data analysis, culture, leadership, and human-centered design, agency communications offices must also play a critical role.